Since 1968
Three generations of the family have crafted jewellery in Birmingham's Jewellery Quarter. You're not shopping with a brand — you're shopping with the Jogia family.
Birmingham Jewellery Quarter
Award-winning jewellery, made for every moment
Jewellery Retailer
of the YearWinnerUK Jewellery Awards 2025
of the YearWinnerUK Jewellery Awards 2025
Jewellery Retailer of the YearWinnerUK Jewellery Awards 2024
Since 1968
Awards 2024 & 2025
In-House Goldsmith
0% Finance
Free Delivery
Our Collections
Explore the Range
THE GIFT EDIT
Find the perfect gift
Personalised pieces, gifts for him, and something for every budget.
Family jewellers since 1968
Birmingham's award-winning family jewellers
Three generations on Vyse Street in the heart of Birmingham's Jewellery Quarter. Over 20,000 pieces in stock, an in-house goldsmith, and a team that's been recognised by the industry's most respected awards six years running — because we believe buying jewellery should feel personal, not transactional.
This business has developed a unique personality that sets it apart, drawing shoppers from all over.
— Retail Jeweller judges, Inspiring Independents 2024
Recognised by the industry
THE WORKSHOP
In-house, since 1968
From resizing a family ring to creating one from scratch — our goldsmith and specialists are here every day.
Bespoke & Remodelling
From sketch to hallmark. New commissions and family heirlooms reimagined by our in-house goldsmith.
Learn more
Jewellery Repairs
Resizing, cleaning, stone replacement and restringing — by our resident goldsmith, often in a day.
Drop in
Ear Piercings
Professional, hygienic piercings with hypoallergenic studs in solid gold.
Book your piercing
Permanent Jewellery
Bracelets and anklets welded to fit — a bond you don't take off.
Start your bondFour reasons we are trusted with life's most important moments
Since 1968, three generations of the family have served customers across Birmingham's Jewellery Quarter — from first-time buyers to lifelong collectors.
In-House Specialists
Our own goldsmith, diamond specialists, and designers work on every piece on-site. No outsourcing, no middlemen — the person who crafts your jewellery is the person you meet.
Award-Winning
UK Jewellery Awards Winner in 2024 and 2025. Professional Jeweller Independent Retailer of the Year 2024. Recognition from the industry that knows us best.
The Widest Range
Thousands of pieces in stock across rings, earrings, necklaces, bracelets and gifts. If you can't find what you want, our in-house team will create it for you.
LOVED BY BIRMINGHAM
Three generations of family jewellers
650+ Google reviews
Google Reviews
ENGAGEMENT
I went in with an idea for an engagement ring for my now fiancée. Susan had phenomenal customer service and helped me every step of the way — I had limited knowledge on jewellery in general. I was educated on diamonds, bands and how the combinations work together. She said yes. Thank you Sonny's and Susan.
FAMILY JEWELLER
Huge thanks to Adam O'Neill for helping with the purchase of my 2nd ring from Sonny's. Just upgrading as the years go by. Great customer service, ring was ready the same day. Promise they'll both be back in 6 months for their MOT. Thanks again Sonny's.
REPAIRS
I visited Sonny's to have the claws on my engagement ring tightened. Adam H was incredibly helpful and professional from the start. He assessed it straight away and had the issue resolved within about 20 minutes. My ring now feels secure and looks perfect again — complete peace of mind.
