Family jewellers in Birmingham's Jewellery Quarter since 1968.
Three generations. The widest range in the Quarter. An in-house team that designs, makes and repairs everything we sell.
A family-run jeweller, built on trust.
We're a friendly, family-run business in the heart of Birmingham's Jewellery Quarter. For over 50 years we've been making and selling diamond rings, fine jewellery and bespoke commissions, and we've built our reputation on doing it properly.
Our showroom carries the widest in-stock range in the Quarter, from everyday pieces around £100 to investment diamonds at £5,000 and beyond. If we don't have exactly what you're looking for, our in-house goldsmith, diamond specialist and designer will make it for you. No outsourcing, no middlemen, the person who crafts your jewellery is the person you meet.
Sonny's Jewellers is led by Manish (Sonny) Jogia, a sixth-generation jeweller who learned the craft from his grandfather, father and uncles in the Quarter. The family has been in the trade since the 1800s and in Birmingham since 1962. The values they passed down are still how we work today: be ethical, deliver on your word, take pride in what you make.
What we stand for
Quality you can hold. Service you can trust.
Quality conscious
Every piece in our collection meets a standard we'd be happy to put our name on, because we do. We source from reputable suppliers, hallmark to UK standards, and back every diamond we sell with our lifetime guarantee.
Community focused
We're more than a shop. We're a hub for everything jewellery: repairs, resizing, restringing, piercings and permanent jewellery, all done in-house, often the same day. Our team of goldsmiths, designers and gemologists are here to help you find the piece you want, or design one that doesn't exist yet.
Recognised by the industry that knows us best.
We've been honoured with some of the UK jewellery trade's most respected awards, including UK Jewellery Awards Winner in both 2024 and 2025, and Professional Jeweller's Independent Fine Jewellery Retailer of the Year 2024.
See all our awards
Made with care. Made to last.
Whether you're choosing your first diamond, an anniversary piece, or something to mark a moment you'll remember forever, we've got something for you. And if we haven't, we'll make it.
Giving back to the community that built us.
Jewellery isn't just what we do, it's how we connect with the people and places around us. From Birmingham Children's Hospital to our Community Partnership with Aston Villa Foundation, we believe a successful business should give something back to the city that's supported it for three generations.
See our community work